Fatsoma

Services

Marketing
Copywriting
Strategy

Branding
Motion Graphics
Social Media

More details
Role: Brand Designer
Year: 2023-2024

Driving engagement
with creative strategy

At Fatsoma, the focus was on bringing the brand to life through visual and motion design. Developing creative strategies and leading campaigns across social, email, and ad platforms aimed to strengthen Fatsoma's connection with its audience. This approach led to a 60% month-on-month increase in engagement, ensuring the brand stayed relevant and resonated with its community.

Connecting people through events

Fatsoma is an events platform that helps businesses sell tickets while building strong connections with their audiences. From nightlife to conferences, Fatsoma empowers organisers to create and promote events that bring people together, whether it's for fun, dating or business.

Fatsoma-Halloween
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  1. Adapting the brand within its guidelines, the Halloween campaign incorporated seasonal visual and verbal elements, maintaining a professional tone while capturing the spirit of Halloween.
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Strategy that builds connections
with businesses and customers

The challenge was to develop a strategy that spoke to both businesses and consumers. Fatsoma’s positioning was built around more than just selling tickets—it was about providing a platform for people to come together through shared experiences. Visually, the brand had to feel modern yet approachable nationally and internationally, while verbally, it needed to strike the right balance between professional and personable. This ensured that whether speaking to B2B or B2C audiences, Fatsoma communicated with clarity, making the brand feel authentic and relatable across all touchpoints.

Fatsoma – 1 copy@3x

Driving engagement with
storytelling and motion

Social media channels aimed to create content that felt genuine and engaging, helping attract new clients and re-engage existing ones. By combining storytelling with motion design, each campaign brought the Fatsoma brand closer to its audience. The brand explored new directions through trial and error, highlighting the need for adaptability depending on the platform and audience. Whether through eye-catching visuals or thoughtful copy, the focus was on making sure every post connected on a personal level. This approach led to a 60% month-on-month increase in engagement, boosting brand awareness, growth, and customer connection.