About

I’m Caitlin, a Senior Creative based in Leicestershire, crafting raw ideas with real impact.

With over a decade of experience and a master's degree in print design and branding, I’ve worked across various industries—from education and charities to sports, theatre, music, and events. My work is about creating designs that are real, purposeful, and challenge the norms of traditional design. 

Whether crafting brand identities, designing for print, or leading motion graphics projects, I focus on creating work that connects and leaves a lasting impression. My approach is simple: listen, learn, and make sure the design serves a purpose. I’ve won back-to-back O2 Media Awards for Specialist Publication and was a finalist for the IPSE Freelancer of the Year Awards.

As a Senior Designer, I bring thoughtful, research-driven design strategies to everything I do, whether leading teams or working one-on-one with clients. It’s all about delivering work that has a real impact without the jargon or unnecessary complexity. 

If you're ready for bold, impactful designs that challenge the ordinary, let’s talk.

Services

Creative Direction
Consultancy
Brand Design
Identity
Creative Strategy
Brand Strategy
Animation & Motion Graphics
Illustration
Social Media Marketing
Digital Design
Editorial Design